SUIT CONSUMERS
TO A TEA
WITH INNOVATIVE RTD TEA BEVERAGES
HOW BIG IS TEA
CATEGORY
Ready-to-drink
tea/coffee
Canned &
bottled tea
Cappuccino/
iced coffee
2015 VOLUME SALES
14.5+ billion
13.5+ billion
883+ million
2016 VOLUME SALES
15+ billion
14+ billion
1+ billion
2016 VOLUME
% CHANGE
VS. YEAR AGO
6.3%
5.8%
14.0%
SOURCE: IRI
- Tea retail sales are expected to grow through 2020 by almost 20%
- Health and wellness motives are driving Americans to increase their tea consumption
- Consumers’ ideal tea is single-serve, lightly sweetened and traditionally flavored (or unflavored) with added vitamins and natural claims
SOURCE: Mintel Report, Tea and RTD Teas, July 2015
