CREATIVITY
IS BUBBLING
IN TODAY'S NEW CARBONATED SOFT DRINKS
THE SHIFT IS ON FOR
CARBONATED BEVERAGES
2015 VOLUME
SALES
2016 VOLUME
SALES
2016 VOL
CHANGE VS
YA2
VOL % CHG
YAGO
2015 DOLLAR
SALES
2016 $US
CURRENT YTD
2016 $US
CHG VS YA
885+ million
870+ million
-14+ million
-1.7%
4+ billion
4+ billion
-8+ million
SOURCE: IRI
- There is a continued decrease in volume consumed
- In response to consumers' shift away from artificial sweeteners, leading companies are creating “naturally sweetened” versions of core brands, featuring blends of sugar with plant-based sweeteners like stevia
- Craft sodas are positioned as fresher and more authentic versions of mass-produced CSDs
- Craft and natural sodas provide new flavor experiences, while hitting on natural and premium ingredient trends
- Flavors that are more creative attract interest from consumers looking for a different drink experience; brands feature classic soda flavors, as well as creative blends of fruits, spices and herbs
SOURCE: Mintel Report, CSDs, June 2015
