WATER IS
COOLER THAN EVER

AND CONSUMERS CAN'T GET ENOUGH

STEADY SALES AND
VOLUME GROWTH

FLAVORED
WATER

FY2014

FY2015

FY2016*

FY2017*

FY2018*

FY2019*

FY2020*

SALES

$324.44

$330.49

$338.75

$350.61

$364.63

$379.22

$394.39

VOLUME IN
MM
GALLONS

81.58

84.90

88.29

91.38

94.58

97.42

100.34

SOURCE: BMC Health and Wellness Beverage Report 2015
*Projections

Enhanced waters provide an array of functionalities and have evolved into a diet‑conscious market

Most of the activity has been among enhanced waters
Low-calorie enhanced waters (10 calories or less per 8-oz serving) snagged 43.3% of value-added water volume in 2013, representing 53.8% of enhanced water volume
Flavored water entries have expanded the category but not captured much of a price premium

MEET THE TRENDS

HEALTH & NUTRITION

Deliver in-demand benefits backed by trusted science

ENLITEN^®

naturally based Reb A stevia sweeteners

Reduce sugar in your formulations
Range of Reb A stevia sweeteners (across 50%-95% Reb A content)
250 times sweeter than sugar
Grown under strict supply chain control on Ingredion farms in Brazil
Excellent and consistent quality

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NUTRIOSE^®

soluble fiber

Boosts fiber without tolerance issues
Highly efficient and easily tolerated
Blends easily and invisibly

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NUTRAFLORA^®

prebiotic soluble fiber

Promotes the growth of beneficial bacteria
Supports digestive and immune health
Highly efficient and easily tolerated
Delivers 30% of the sweetness of sugar
Enhances calcium absorption and bone weight

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BESTEVIA™

Reb-M stevia sweetener

Starts with the extract obtained from the leaves of the stevia plant
95% pure Reb M
Offers true sugar-like sweetness
200 to 300 times sweeter than sugar
Boasts a cleaner sensory profile than traditional stevia sweeteners
Enables increased sugar reduction

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CLEAN & SIMPLE

Innovate for clean label appeal

Q-NATURALE^®

high-efficiency emulsifier

Allows incorporation of novel flavors
Sustainably and organically sourced from the quillaja tree
Reads as “100% quillaja extract” on labels
Replaces gum arabic and eliminates concerns of supply
Takes on far higher oil loads than other encapsulants

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Fruit and vegetable concentrates

Deliver the color, flavor, texture and nutrition of 30+ fruits and 10+ vegetables
Read as “fruit or vegetable concentrates” on labels

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SENSORY EXPERIENCE

Create compelling sensory experiences

Unique approach to optimizing sweetness and taste

Science-based DIAL-IN^® sweetness and texture technology, backed by a proprietary consumer sensory language
Harness the power of consumer understanding and create beverages with consumer-preferred tastes and sensory experiences

Get the facts

WATER IS COOLER THAN EVER

STEADY SALES AND VOLUME GROWTH

FLAVORED WATER

SALES

VOLUME IN MM GALLONS

MEET THE TRENDS

HEALTH & NUTRITION

Deliver in-demand benefits backed by trusted science

ENLITEN®

naturally based Reb A stevia sweeteners

NUTRIOSE®

soluble fiber

NUTRAFLORA®

prebiotic soluble fiber

BESTEVIA™

Reb-M stevia sweetener

CLEAN & SIMPLE

Innovate for clean label appeal

Q-NATURALE®

high-efficiency emulsifier

Fruit and vegetable concentrates

SENSORY EXPERIENCE

Create compelling sensory experiences

Unique approach to optimizing sweetness and taste

WATER IS
COOLER THAN EVER

STEADY SALES AND
VOLUME GROWTH

FLAVORED
WATER

VOLUME IN
MM
GALLONS

ENLITEN^®

NUTRIOSE^®

NUTRAFLORA^®

Q-NATURALE^®