ENERGIZE
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WITH INNOVATIVE ENERGY DRINKS

Energy drink Person doing yoga Exercise grip

ENERGY IS UP

  • The category comprises $9.8 billion in the U.S. and is expected to see strong growth through 2019, increasing an estimated 52% from 2014 to 2019
  • More than 1 in 5 consumer purchase decisions are strongly influenced by low/no-calorie claims on energy drinks/shots
  • 1 in 4 purchase decisions are strongly influenced by the sugar content of energy drinks/shots
  • More than two-thirds (71%) of all users agree they would like to see more regular energy drinks/shots made with natural energy ingredients

SOURCE: Mintel Report, Energy Drinks and Shots, May 2015

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