DISCOVER YOUR PATH
TO SUCCESS
CHOOSE A CATEGORY BELOW
GIVE CONSUMERS WHAT
THEY REALLY WANT
UNDERSTANDING THE
BEVERAGE MARKET
GLOBAL BEVERAGE MARKET 2015
SOURCE: Beverage Marketing Corporation
2015 PERFORMANCE VS. PRIOR YEAR
CATEGORY
Ready-to-drink coffees
Energy drinks
Enhanced waters
Ready-to-drink teas
Sports drinks
Juice drinks
Carbonated soft drinks
Milk
PERFORMANCE VS. PRIOR YEAR
+18.9%
+8.9%
+7.5%
+6.1%
+5.5%
-1.1%
-1.9%
-7.0%
SOURCE: Beverage Marketing Corporation
SOURCE: Beverage Marketing Corporation
Tea is the No.-1-ranked commercial beverage globally.
Bottled water, RTD coffee and energy drinks are beating out carbonated soft drinks, juice drinks and milk.
2015 PERFORMANCE VS. PRIOR YEAR
CATEGORY
Ready-to-drink coffees
Energy drinks
Enhanced waters
Ready-to-drink teas
Sports drinks
Juice drinks
Carbonated soft drinks
Milk
PERFORMANCE VS. PRIOR YEAR
+18.9%
+8.9%
+7.5%
+6.1%
+5.5%
-1.1%
-1.9%
-7.0%
SOURCE: Beverage Marketing Corporation
