Fresh is what consumers want in foods and beverages. In fact, 80% of Americans feel that fresh foods are tastier.1 Read more to get the latest consumer insights and find out how to freshen up your products.
FRESH THROUGHOUT THE STORE
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LOCATION, LOCATION, LOCATION
“Fresh” has many different meanings that are driven by consumer perception. Consumers determine a product's freshness by many factors, from where they find a product in the store through the experience of eating it.
1. Institute of Food Technologists
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