OUR GOAL
You can’t give consumers what they want if you don’t know what they’re thinking. So we asked them. We conducted consumer focus groups to help you better understand perception of product freshness in the retail space.
THE BIG QUESTIONS
- How do we define freshness?
- How do consumers segment retail products?
- What plays into consumer perception of freshness?
- How does freshness relate to shelf-stable and frozen products?
- How does freshness influence purchasing decisions?
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