Consumers want to see short lists of familiar, expected ingredients—with fewer allergens, artificial ingredients and GMOs. Take a look at the numbers:
of consumers are seeking food that is “free of harmful elements” 1
want clear information about ingredients and sourcing 1
of children initiate conversations about food sourcing and safety 1
1. Ingredion proprietary research, MMR, Consumer Study, 309 consumers, USA, April 2015
People want products they can feel good about consuming, and demand for clean labels overlaps with other major market trends such as health and nutrition—and your competitors are rising to the challenge.
of manufacturers worldwide plan to reformulate for cleaner labels in the next two years2
To stay ahead in the market, you need to understand, anticipate and respond quickly to demand. Benefit from our consumer insights and many years of clean label formulating experience to create the great-tasting clean and simple products consumers really want.
2 Ingredion proprietary manufacturer research, November 2015
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