By Danny Genender






Danny Genender

UX Architect

About Me

I am a digital story teller, illustrating with CSS and narrating with Javascript across the HTML canvas of the digital universe.

Credited with designing, wireframing, prototyping and developing user journeys for the front and back ends of businesses. My extreme attention to detail and ability to empathize with users drives all that I create.

In my spare time I am a musician, an animal lover, a scuba diver and a gamer/game modder.


Freelance2010 - Present

UX Design, Animation, Prototyping, Development and Technical Strategy
Clients - Premier Relocation, Slack and Company, McGarryBowen, Envisionit Media, 88 Brand Partners, OptioRx, The Pet Apothecary, First American Royalty, Frontline Realty Partners, Maestro Health, Braun Pharmacare, Dark Matter Coffee, Zerion Group, Mauer Law, Kaplan & Sklar DDS, Blue Star Bistro and Wine Bar, Communication Coil, Gennco International, Clebar

I have recently worked with Dark Matter Coffee, Envisionit Agency, Slack and Company, OptioRx, Braun Pharmacare, The Pet Apothecary & Maestro Health in a variety of areas ranging from UX to technical implementations. Most recently I designed and built a mobile interface for Dark Matter Coffee, allowing their customers to place coffee and food orders for pickup at individual coffee shops through their website. Previously, they only sold bags of coffee beans online and were not linked into each store’s POS system. The interface was designed for mobile and has allowed them to maintain normal business and increase the safety of customers during the Covid-19 Pandemic.

Slack and Company - B2B Integrated Agency2014 - 2018

Senior Digital Strategist
Accounts - The Business Marketing Association, Cascades, CarlisleIT, Case Construction, Choice Hotels, Dow Corning, Elevance, Flowserve, Gates, GE, Herman Miller, IFT, Ingredion, Narrative Science, Navman Wireless, Scot Forge, Sipi Metals, The Society of Actuaries, Western Global & Wickr

As the senior digital strategist at Slack and Company, I led web UX teams through design thinking workshops and managed interaction and development. In my time at Slack, I conducted user testing, designed wireframes, story-boarded and programmed animation for interactive web infographics, strategized and programmed CMS-based websites, led the “in-browser design” process, managed developers and all technical needs of clients (hosting, dev environments, domain acquisition) provided POVs, and implemented agile processes for responsive browser design.

Gennco International - Watch Manufacturing and DesignPrior to 2014

IT/Ecommerce Director
During my time at Gennco International I served as the IT and Ecommerce director, managing all web and IT staff. Gennco designed and manufactured watches for brands such as Levi’s, Dr Martens, l.e.i., Perry Ellis and many other retail brands.

In this role, I managed the design and development teams for the build and deployment of the company’s ecommerce website, intranet, extranet portals and the hardware stacks required to run said systems. During this time, I also led the design, build and deployment of a website for the Swiss watch brand Zodiac.


Design/Development - UX and UI, User Design Thinking, Photoshop, Illustrator, InDesign, Visio, Responsive “In Browser” Design, Feature Driven Design, CSS3, HTML5, JavaScript (JQuery, GSAP, MooTools, Fullpage.js, wow.js, D3.js), PHP, Sublime Text, Axure, Gliphy, Tumult Hype, Powerpoint, Keynote, Blender, Sketch

Web Marketing Systems - Eloqua, Marketo, Pardot, Salesforce MC, HubSpot. Mailchimp, Microsoft Adcenter (Bing), Google Adwords, Google Analytics, Visistat, SpyFu, Hootsuite

Project management Systems - Sharepoint, Basecamp, Teamwork, Git, Bitbucket

Content Management Systems - Wordpress, Joomla, EVOQ DNN, Kentico, Apostrophe, VMWare, CPanel, Plesk, Corecommerce, Shopify

Web & DB Servers - Apache, I.I.S., Azure, AWS, Mysql, SQL, Opensim

Operational - Strategic design and technical planning at the executive team level, agile and waterfall processes, IT,web and design teams management

Danny Genender

UX Architect

If you have questions or comments, please fill out the form below and I will contact you as soon as possible.